Third Eye

India's biggest beer maker, United Breweries, made the decision to introduce an Indian wine to the UK market. The objective was to capture the essence of India while maintaining the sophistication of western design aesthetics.

We chose to name it Third Eye, as it relates to Indian mythology and symbolizes the gateway to inner realms and elevated states of awareness. For the label design, I created an image of a man in a yoga posture, with his head and hands forming an eye, representing the brand name. The design also features a texture of vine leaves within the shape to enhance its appearance. Each variant is distinguished by its own unique color scheme.

Key visual, illustration, typography