Just Juice

Just Juice’s packaging had become outdated and disconnected with current retailers and consumers. Shelf space was quickly becoming crowded with competitors who were bringing a fresher, more contemporary look to the retail space. A complete brand identity and packaging refresh was definitely overdue.

After deep-diving into the competition, reviewing retail space dynamics, and analyzing consumer research testing from selected creative concepts, BTI recommended a premium approach to give Just Juice a competitive edge as no other juice brands were exploring the premium category. Playing in a category space that was there for the taking would allow Just Juice to quickly re-emerge as a big player in the pure juice market.

Packaging, photo editing