Volunteer MBC

Volunteer MBC’s services have evolved over the years to meet the needs of the changing community, but their branding was untouched and in need of a refresh. Our challenge was to mirror VMBC’s strategic priorities with new branding while honouring their rich and symbolic history.

BTI worked closely with Volunteer MBC to develop a new tagline, mission, vision and value statements. Based on this new brand pyramid, we then created a new logo and style guide, and new collateral items including business cards, letterhead, a 6-page brochure, and website refresh recommendations.

Logo, corporate identity, brochure, website re-skin